The Viva La Raw Project purpose is to raise awareness, provide education and support to anyone concerning an environmentally sustainable, spiritually fulfilling, socially just , health-giving, living foods lifestyle. The Viva La Raw Project is to support scientific research, initiatives, and organizations that significantly increase quality of life, nutrition, healing of earth, air, and water embodied by this lifestyle. The Viva La Raw Project is a project of United Charitable Programs, a registered 501(c)(3) public charity.